Convert to vector
Already have a logo, and need it converted to a "vector" format?
Visit Grey Matter Creations' logo to vector conversion page.
If you're not sure what this all means, read on!
Images can be created using different image "formats" - many of us are familiar with JPG. This format is terrific for use on the web, and even in print - on smaller jobs. But if you wanted to use a JPG image on something larger, like a t-shirt, or cut into vinyl for a car wrap advertisement, you would not be impressed with the result.
Why?
JPG's are composed of small dots called pixels, much like newspaper print. If you enlarge the image to make it "bigger", you enlarge the dots - this is called pixelation. The end result is a fuzzy, or blurry appearance with random "artifacts" scattered throughout the image. Here is an example of a JPG image, before and after enlargement:

You can see the smaller "G" looks good - but when enlarged 500% for print, it becomes pixelated - why? Because it's made up of pixels. This is a raster image. A "raster" image is made up of small rectangular dots, known as pixels.
How do we enlarge an image for print?
The best way to create images for print (or any large use, like billboards, etc), is to use vector images. A vector image is not created with dots or pixels, instead it's created with shapes and computer instructions. Geometric primitives like points, lines, curves and polygons based on mathematical equations make up the content of a vector image.
Think of a vector image as a list of instructions for the computer to follow. For instance, if you had a vector based image of the moon, the computer instructions might go something like this:
Computer - draw a circle 5 inches in radius, color gray.
Computer - draw a smaller uneven polygon, 60% smaller than the parent circle, color dark gray (a crater)
etc....
So using vector imaging, you can tell the computer to draw the shapes at ANY size. You are NOT enlarging anything, so pixelation does not occur.
Below is the same "g" - however, it has been converted to a vector image. You can see it enlarges with no blurriness or image artifacts.

If your business already has a logo, but it is not vector based, we can convert it for you! Although converting a raster image to vector can produce slight loss in detail, especially with gradients or photographic content, we have the ability to maintain much of the detail!
See below for examples of converted images/logos:
This image is rasterized:

This image has been converted to vector:

Another raster image:

Converted to vector:

See below for some logo samples:
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Comments (8)
Conversion to vector through Dave over at Gray Matter is absolutely outstanding... I have personally used Dave in the past and currently having him do some logo and packaging graphic conversions as we speak. I would recommend Gray Matter over anyone else or any automated conversioning software offered on the market today. Nothing mathces a good conversion like having it done by hand, plus Dave is a fantastic and charismatic individual which shows through his company.
RJ Bucsko - Owner Bucsko Design & Logo
Hi there Bucsko!
Hey, thanks for the kind words. Yes, Dave is awesome. I'm really glad to hear you like his stuff.
I'll hop over and show him this post.
I'm sure he'll get a kick out of it!
Thanks RJ
Marc
Hello Marc,
I have sent in numerous request for someone to help me with my logo creator software. All I get is an automated email and I would like to talk to a person to get some help. I have the logo creator coporate edition, and dont have an activation code. I brought the software from the store and not online. My software is registered. All I need is my activation code. Please help.
I think the company is going defunct! I get no response either, and now the software doesn't work with the new mac OS.
Hi Paul... and To all Mac users of Laughingbird Software: I'm currently working on a Lion update to all of my products. ETA: September.
I'm a huge Mac user myself. Unfortunately, Apple is in a fight with Adobe (I use Adobe products to code my software). Check out this article about Apple's fight with Adobe:
http://venturebeat.com/2011/07/21/apple-declares-war-on-adobe-as-lion-disables-flash-photoshop-features/
nice
I sent Dave at gray matter a very very average small jpeg logo to have it converted to vector. It cost me $39US and let me tell you I could not and still cant get over the end product. the communication and the quality of service was simply awsome. Thank you Dave AAAAA++++++
Hi Brett.
Hey, glad to hear this. I'll forward this off to Dave. He's awesome.
Thanks for taking the time to post